My career as a personal stylist started at the end of 2016. At the time,
I was working as Visual Merchandising Manager (VM) for Gucci: for those
who don't know what VM means, it can be easily explained as that
professional figure implementing shop displays and dressing windows.
During my long collaboration with the brand, some top clients approached
me to see if I could update their wardrobe with trendy and valuable
items. After then, word of mouth and, of course, "My Shopping Date",
helped my visibility and popularity allowing me to gain a solid client
base. Nowadays, my job is divided between personal shopping appointments
and visual merchandising free-lance activity for a small number of
What I like most about my job as a personal stylist is the first
session, when I get to meet my client for the first time. It is
fascinating and challenging at the same time to propose garments which
both respond to my personal idea of style but that would also please my
client's needs, personality and body shape. On the other hand, the part
which I like the least is the crazy traffic and overcrowding of central
London after office hours and on the weekends. London is definitely a
cool and stylish place to live and shop but, sometimes it can get a bit
My style muses are without any doubt Lana Del Rey and Jared Leto. Iconic
was the moment when they both showed up with Alessandro Michele in full
Gucci attire at the last Met Gala. Their persona projects an
undisputable charm and spirituality. In fact: what is style if not
effortlessness and self-belief?
My "can't live without" items are currently black skinny jeans by Diesel
paired up my tassel loafers and an oversized micro-striped shirt both by
Gucci (you can see them all in the photos). They are all comfortably
stylish and allow me freedom of movement, rushing across town from one
job appointment to the other.
Not really; I like designer's items but I am not obsessed with them.
There is always time for a "blitz" to the high street and buy whatever
my mood inspires.
As I state in my profile on "My Shopping Date", the camel coat is an
essential piece for the middle and cold season. This could be replaced
by an iconic Burberry or Mackintosh trench coat. You would be surprised
about how versatile they can be. Last winter, I wore it with suits but
also with a tracksuit bottom and a plain white T-shirt by Saint Laurent:
really demure and cool at the same time! Other items which you can
invest some money in are for sure the "Ace" Sneakers or classic black
"Morsetto" loafers, both by Gucci; be sure they will never fall out of
Yes, the idea that most people have about my job is that I only deal
with millionaires and celebrities: completely untrue! The biggest slice
of the market is made of hard working professionals which are not fully
aware on what pieces to use to update their work wardrobe or what styles
and silhouettes to adopt to highlight their physical assets, personality
and professional status. I would say the critical moment for most of
them is between the age of 30 and 45, the period of time where, for most
of us, there is a substantial advancement in career and income.
What I always say to my clients, is to learn to embrace their vulnerable side and what they think are their flaws. By facing and turning them into their unique and distinctive traits, the "chrysalis turns into a butterfly".
I would just say: "observe and listen!".
Without any hesitation, lifestyle brand Other Stories by H&M group is
the high street chain where you can find the best value and a consistent
fashion statement. Garments are really well constructed and good quality
fabrics, like natural silk and viscose, are used. The mood is
contemporary-city-casual and the demographic consists mainly of women
between 25-40 years old.
Talking about consolidated trends; which means they have been around for
a couple of seasons now; the mismatching prints and the so-called
"monster" trainers still impose a lot of attention. Talking about a new,
re-emerging trend, I would point out the animal prints; especially
giraffe and jaguar, proposed in realistic patterns or reworked in pop
Many clients seem to be obsessed nowadays with the unisex Fila Disruptor
trainers. There are never-ending waiting lists to be able to buy them!
Fashion today, as we know really well, is driven by youth and