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I have worked in the fashion industry for over10 years as an international personal stylist and style writer. After completing my degree in 2000, I worked in Harrods as a brand specialist for various international designer brands after which I worked in Browns on South Molton Street for a further two years. I set up my own personal styling company Style Icon Ltd, in 2005, after working as a personal shopper for Selfridges for a few years.

There's nothing more satisfying than taking a client on a journey to establish their own unique style. Building a strong rapport with my client is a priority. I assess their body shape and provide a brief colour analysis. I tailor my services to suit my client's budget and wardrobe needs. Ultimately, I aim to build my client's confidence in their own individual style and use my extensive knowledge to introduce my client to new brands and shopping destinations.


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If I was a look

Classic, Eclectic & Alluring

Where I go shopping:

Harvey Nichols, House of Fraser, Biba, Zara, Asos, Pretty Little Thing, Shein.

Stylist Since

September 2000

Average cost per hour

£54

Positive feedback

100%

Natalie's Services

Service Location Cost Per Hour Description
Continuous Styling London £65.00

In need of a wardrobe overhaul? Do you require a seasonal wardrobe refresh? Initially, I offer a complimentary 45-minute consultation, either online or in-person after which I source various outfits depending on your body shape, wardrobe requirements and lifestyle needs.

It is important for me to fully understand what you are looking for - your budget, preferred brands and stores so as to preselect the appropriate attire from which to build your desired wardrobe.

After our initial appointment, it only gets easier whereby I offer continued support in the form of style updates and continuous styling for either a particular item or a complete outfit including accessories. The latter can be weekly, monthly or seasonal (every 6-months)
Quote MSD10

Delivered Personal Shopping London £50.00

No time to shop? I offer an express personal shopping service whereby I shop for specific items including clothes, beauty or homeware and deliver everything right to your doorstep. The latter could be a work or home address. Nonetheless, you will not have to come to me, I will simply come to you wherever you are in London. Leave it to me to remove the hustle and bustle from your shopping time.

This service is subject to all relevant fees i.e the cost of any goods and travel expenses paid in advance.
Quote MSD10

Event Styling London £65.00

Are you looking for something specific? Occasional attire or a bit of Hollywood Glam in the form of red carpet style? Look no further. I will ensure you are kitted-out from head-to-toe in high-quality attire, whatever your preferred look - classic, quirky, androgynous, minimalistic, or full-on glam.

For the ladies, expect fabulous accessories thrown into the mix including jewellery, a bag and shoes. As an add-on service, I advise on appropriate hair and makeup to complete your look.

For the gentlemen, expect to look distinguished including a selection of fine cufflinks and a pair of sleek shoe(s) in addition to grooming tips. If you prefer a more pared-down look gents, we can go casual/smart with a bit of edge. Either way, the aim is to make you look super cool and classy.
Quote MSD10

Fashion Fix E-mails London £35.00

Stuck in a fashion rut? Looking for quick-fix style tips or trend alerts? I send weekly, bi-weekly or monthly fashion fix email notifications in response to your specific fashion requirements. Purchase a bundle of four to receive a month's worth of trend alerts about your favourite celebrity's style, top tips about what to wear for a specific event, how to accessorise or how to dress for success i.e. interview-outfit preparation.
Quote MSD10

Online Shopping London £35.00

I send various looks or style suggestions including accessories directly to your inbox. Based on a consultation including a body and a brief colour analysis, I will then source suitable looks online. You should specify any favourite brands in order for me to narrow my search and to remain focused on specific looks. This service is handy prior to booking a personal shopping day. Upon request, I create mood boards for clients to revert back to as a useful style reference guide. Quote MSD10

Personal Shopping London £65.00

A pre-selection of items will be ready for you in each store you request as part of your personal styling day! You’ll be guided through the latest trends and fashion must-haves. Through my extensive knowledge of the most up to date fashion brands, you’ll get that ultimate style make-over you are looking for, and a new-found confidence to compliment it.

You’ll learn about your body shape and the types of style/cut of a garment to suit your body type, how to accessorise, put together existing wardrobe staples with new ones, and be given an insight into what suits your body type along with a colour analysis.
Quote MSD10

Wardrobe and Style Review London £65.00

Where ever you live in London, I will visit your home to declutter your wardrobe, bringing old items of clothing or accessories back to life by teaming them up with new wardrobe staples. In the end, you’ll be left with a more manageable wardrobe, and have more room for newer pieces. Wish to be styled in the comfort of your own home? Look no further.

Do you love to entertain at home? Why not book a Style Icon Soiree? Enjoy an evening of style, food and beverages, style advice, and personal styling in collaboration with top emerging designers or my personal selection of top high-street or designer must-haves. I would love to bring the fashion catwalk personally to you at your own unique style soiree in the comfort of your own home.
Quote MSD10

Continuous Styling

In need of a wardrobe overhaul? Do you require a seasonal wardrobe refresh? Initially, I offer a complimentary 45-minute consultation, either online or in-person after which I source various outfits depending on your body shape, wardrobe requirements and lifestyle needs.

It is important for me to fully understand what you are looking for - your budget, preferred brands and stores so as to preselect the appropriate attire from which to build your desired wardrobe.

After our initial appointment, it only gets easier whereby I offer continued support in the form of style updates and continuous styling for either a particular item or a complete outfit including accessories. The latter can be weekly, monthly or seasonal (every 6-months)
Quote MSD10

£65.00 London

Delivered Personal Shopping

No time to shop? I offer an express personal shopping service whereby I shop for specific items including clothes, beauty or homeware and deliver everything right to your doorstep. The latter could be a work or home address. Nonetheless, you will not have to come to me, I will simply come to you wherever you are in London. Leave it to me to remove the hustle and bustle from your shopping time.

This service is subject to all relevant fees i.e the cost of any goods and travel expenses paid in advance.
Quote MSD10

£50.00 London

Event Styling

Are you looking for something specific? Occasional attire or a bit of Hollywood Glam in the form of red carpet style? Look no further. I will ensure you are kitted-out from head-to-toe in high-quality attire, whatever your preferred look - classic, quirky, androgynous, minimalistic, or full-on glam.

For the ladies, expect fabulous accessories thrown into the mix including jewellery, a bag and shoes. As an add-on service, I advise on appropriate hair and makeup to complete your look.

For the gentlemen, expect to look distinguished including a selection of fine cufflinks and a pair of sleek shoe(s) in addition to grooming tips. If you prefer a more pared-down look gents, we can go casual/smart with a bit of edge. Either way, the aim is to make you look super cool and classy.
Quote MSD10

£65.00 London

Fashion Fix E-mails

Stuck in a fashion rut? Looking for quick-fix style tips or trend alerts? I send weekly, bi-weekly or monthly fashion fix email notifications in response to your specific fashion requirements. Purchase a bundle of four to receive a month's worth of trend alerts about your favourite celebrity's style, top tips about what to wear for a specific event, how to accessorise or how to dress for success i.e. interview-outfit preparation.
Quote MSD10

£35.00 London

Online Shopping

I send various looks or style suggestions including accessories directly to your inbox. Based on a consultation including a body and a brief colour analysis, I will then source suitable looks online. You should specify any favourite brands in order for me to narrow my search and to remain focused on specific looks. This service is handy prior to booking a personal shopping day. Upon request, I create mood boards for clients to revert back to as a useful style reference guide. Quote MSD10

£35.00 London

Personal Shopping

A pre-selection of items will be ready for you in each store you request as part of your personal styling day! You’ll be guided through the latest trends and fashion must-haves. Through my extensive knowledge of the most up to date fashion brands, you’ll get that ultimate style make-over you are looking for, and a new-found confidence to compliment it.

You’ll learn about your body shape and the types of style/cut of a garment to suit your body type, how to accessorise, put together existing wardrobe staples with new ones, and be given an insight into what suits your body type along with a colour analysis.
Quote MSD10

£65.00 London

Wardrobe and Style Review

Where ever you live in London, I will visit your home to declutter your wardrobe, bringing old items of clothing or accessories back to life by teaming them up with new wardrobe staples. In the end, you’ll be left with a more manageable wardrobe, and have more room for newer pieces. Wish to be styled in the comfort of your own home? Look no further.

Do you love to entertain at home? Why not book a Style Icon Soiree? Enjoy an evening of style, food and beverages, style advice, and personal styling in collaboration with top emerging designers or my personal selection of top high-street or designer must-haves. I would love to bring the fashion catwalk personally to you at your own unique style soiree in the comfort of your own home.
Quote MSD10

£65.00 London

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